Common cosmetic surgery procedures such as breast augmentation (“boob jobs”) and rhinoplasty (“nose jobs”) have increased by more than 700% in the past 10 years (American Society of Plastic Surgeons, ASPS, 2003 *LINK to website*). One reason for this explosionmay relate to the increasing willingness of individuals to view these procedures as a way to combat dissatisfaction with their physical appearance. Body image has always been considered a key motivator in people’s decisions to undergo cosmetic surgery, but change in body image as a result of cosmetic surgery has only recently begun to be investigated ad the results are mixed.

Studies reporting positive effects have been criticised for using biased methods such as assessment by the surgeon themselves (Sarwer et al., 2002) and more rigorous research has been less favourable. For example, a postoperative investigation of 45 women undergoing facial cosmetic procedures did find that the degree of dissatisfaction with the target facial feature of surgery was improved, but not their overall body image (Sarwer et al., 2002

Source: Sarwar, D. B., & Crerand, C. E. (2004). Body image and cosmetic medical treatments. Body Image, 1, 99-111.

Source: Phillips, K. A., Grant, J., Siniscalchi, J., & Albertini, R. S. (2001). Surgical and nonpsychiatric medical treatment of patients with body dysmorphic disorder. Psychosomatics, 42, 504-510.
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